This new TV spot from Weiden & Kennedy for Southern Comfort is turning some heads. It debuted a few days ago on TV and has been bouncing around the internet making people smile since. If you’re a filmmaker or a photographer and this doesn’t make you want to create something original – I don’t know what will.
Ad Age Reports:
Neal Arthur, managing director at Wieden & Kennedy, contrasted the spot with other liquor ads that he said create “contrived images of the consumer.”
The “consumer that we were talking to [is] really just looking for the confidence and the appreciation for being as you are,” he said. “We very intentionally tried to create work that isn’t ‘trying’ and doesn’t feel like it is contrived in any way.”
Fantastic Ad…i must have watched this ad 100 times today. Never seen it before. My wife was like you will never be able to strut like that guy but go out and get me some southern comfort right now cause i want to fuck you…that’s what makes this ad perfect.
This ad “Beach” is FANTASTIC!!! The dude is extremely sexy and I would rather hang (or walk) with him, than anyone else on that beach! His body is perfect and he exudes confidence that chicks are drawn to….no one questions his manliness- in other words-he has experience and knows what he wants and knows what to do when he gets it. He has nothing to prove. If I could get close to that kind of confidence, then Southern Comfort is the spirit for me! What is this fella’s name? LOL! Hook me up!
Matt Simmons and Richard Lutz obviously know NOTHING about advertising….
The ad will win awards AND promote its brand.
This hits every 40+ year old right in their soft spot. I’m 49 and I have a giant body of work behind me, I’m not special, most guys (and girls) do at our age.
We should be able to walk down a beach with this kind of confidence and pride.
This reminds us that we can.
It should remind the young and fair that we deserve every bit of respect.
love it
No – what ir does is to let them see that you have a dead mouse down your knickers
well said brett
reminds me of bill murray in rushmore, especially the pool scene
http://www.youtube.com/watch?v=sA622OwgHCA