This new TV spot from Weiden & Kennedy for Southern Comfort is turning some heads. It debuted a few days ago on TV and has been bouncing around the internet making people smile since. If you’re a filmmaker or a photographer and this doesn’t make you want to create something original – I don’t know what will.
Ad Age Reports:
Neal Arthur, managing director at Wieden & Kennedy, contrasted the spot with other liquor ads that he said create “contrived images of the consumer.”
The “consumer that we were talking to [is] really just looking for the confidence and the appreciation for being as you are,” he said. “We very intentionally tried to create work that isn’t ‘trying’ and doesn’t feel like it is contrived in any way.”
Spot on, Reefer. On everything, including the previous posters. This ad is extraordinary.
OMG, I LOVE this guy! He exudes confidence and sexiness….He is so perfect for this commercial. Is he single???
We all want him
I WISH I looked like that guy! The ad is effective, imho, in your face unconventional looks but inner self confidence and dont give a fk attitude. It gets your attention since we are so used to the impossibly beautiful and young looking very haughty, aware of being watched and admired, this guy doesnt care if he is being watched and doesnt care if anyone is laughing at him. It is the Donald Trump lesson of life – even if you look ridiculous if you project inner confidence, people will pick up on that and begin to suspect their own judgment of your ridiculousness.
Is everybody BLiND??? This guy is the silverback, the lion king — surveying his dangerously competitive domain. He struts the beach with no challengers…and the females are still checking him out (watch closely). He’s still powerful, confident, with enough success to display a slight paunch, and enough discretion to choose Southern Comfort, some bad-ass shoes, and a swimsuit that does what he wants it to do…soooooo works for me.
I love it he is JUST like my friend just so comfortable in his own skin and they are great people to be around
any body know who the song is by?????????
Odette
its by odette and called hit or miss not gotta be me
You nay-saying dissers apparently know very little about advertising. You sound like a profile of 20-25 years old going nowhere in a marketing firm, and wishing for a career change. Watch Southern Comfort’s stock in the next month or so.
This ad is a masterpiece. Congrats to W&K. Now…W&K….give the creator his due!!!!! Don’t blame it on his supervisor…
I agree, brilliant ad campaign. It’s memorable, cuts through the clutter and has been executed exceptionally well through various mediums. You don’t have to like the message, but the strategy is fab!
I couldn’t agree more