How to promote your work and get noticed as a photographer is one of the more popular questions I get asked on an almost daily basis. I’ll certainly be chiming in on this topic over the next few weeks as we explore this topic more in depth, but in the mean time, I thought I’d curate a few other opinions and asking some of my industry friends to chime in… That should help round out what you can find here.
To that end, this video above is from Heather Morton – Art Buyer. Great stuff from her blog. The question she’s answering here comes from Ryan Rogers. More info beyond the video, including some additional questions and images over at Ryan over at HMAb.
How bout you?
Don’t be shy.
What are you doing to promote your work?
Who would you like to give you feedback on that promo?
Rob Haggart had an interesting post about this on his blog a while back.. Examples of photographers promos and a photo editor’s opinion on them. http://www.aphotoeditor.com/2008/01/09/photographer-promo-cards/
Chase, what marketing tools have you found useful?
I’ve yet to start promoting, I rarely even use my actual name in photography, mostly because when I feel like I’m ready to put my work out there I want to have my portfolio, my style, and my marketing completely nailed down before I risk ruining my name. So stuff like this is really helpful.
I feel like I’m getting really close, so I’d like to see more advice on how to target your mailing lists, and how to avoid doing the things buyers HATE. I wouldn’t want to pull a Tobias Funke and stuff my envelopes with glitter.
And Chase, I’d like to hear some of your own person experiences with promo marketing.
-S
it’s tough for me cause , im never really sure of how to get more eyes on my work. but this post helps tremendously
thanks chase
jc
I think a really important question for a lot of people (it’s certainly one I ask myself) is are you even ready to promote your work through this sort of thing, or should you keep sharpening that axe? I liken it to the guys in cycling forums that I read buying $500 pedals because they’re 7 grams lighter when the dude is still overweight.
Will you ever truly be ready to self promote? That is something only you can answer. So her giving advice on that would be irrelevant. I understand where you are coming from but someone who spends $500 on a bike pedal might be doing that to motivate themselves to lose the extra weight.
Everyone works differently. I myself work the way of: send it out and if not a single person response then I need to step up my game. If I get a few responses than I am heading in the right direction.
Chose for yourself and that question will answer itself.
thanks chase ! really helpful !