How to promote your work and get noticed as a photographer is one of the more popular questions I get asked on an almost daily basis. I’ll certainly be chiming in on this topic over the next few weeks as we explore this topic more in depth, but in the mean time, I thought I’d curate a few other opinions and asking some of my industry friends to chime in… That should help round out what you can find here.
To that end, this video above is from Heather Morton – Art Buyer. Great stuff from her blog. The question she’s answering here comes from Ryan Rogers. More info beyond the video, including some additional questions and images over at Ryan over at HMAb.
How bout you?
Don’t be shy.
What are you doing to promote your work?
Who would you like to give you feedback on that promo?
I use web, snail, email, local and national press, plus, if I can get them, PSA’s via radio or ‘sister sites’, I also maintain a blog and do periodic ‘side line’ promotionals like a Christmas newsletter … Cumulatively, it seems to be working, I is movin’ UP! Though, truth be told, Jarvis is KING at this kind of ‘personal branding’ – 🙂
Here’s my latest email ‘web’ pitch for the launch of a new book, MEMORY’S SHADOW, and an up-coming public gallery exhibition of same opening in two weeks – http://mim.io/f4104
What do you all think? Does it work?
Do you link thru?
Do you want more – or less?
That both inspired me, and made me want to throw my camera in the f****** trash at the same time. I am so…far…away.
Insightful nonetheless. Thanks Chase.
I try to promote my work via my website, Twitter connections, Facebook, targeted online ads, direct mailers, previous clients contacts, in person…you name it. I throw as much promotional mud at that wall as possible…and usually something sticks here and there…;)
Chase,
As always your blog is worth the visit. I really appreciate how you seek out and post relevant and useful information for everyone to see and use.
Chase,
Thanks for posting this.
I’ll definitely say that marketing is a huge challenge, and it’s one of those things that “hopefully” the more you do it the better you get. There are so many ways to go about it, sometimes it seems it’s more chance than skill.
I really did appreciated Heather’s candid response to my promos though. I think she is spot on with targeting the material to the people/agencies most likely to be interested in the work.
It’s great that there are people like Heather out there contributing to the photographic community.
-Ryan