Beautiful music vid here performed by Seattle hip hop pals Macklemore (@macklemore) & Ryan Lewis (@ryanlewismusic) and shot by emerging Seattle filmmaker friend Zia Mohajerjasbi (@DrZia)
You think this video emerged fully formed outta these guys’ brains? Hell no. It’s all a process. Usually, this process is not well chronicled. But in the case of this video, we get to see some special insights. Not just the ‘making of’ but the whole process of how this project came together in the new era of filmmaking… Hit ‘continue reading’ below to see…
1) raw video of the first time this song was performed more than 2 years ago (at my studio actually!)
2) video of Macklmore, Ryan, and Zia asking for fan support via Kickstarter
4) and finally a few behind the scenes videos showing how they made it..
Follow the progression…
First time “Wings” (was called ‘Air Jordans’ back then…) was performed at my studio via our Songs For Eating & Drinking project more than 2 years ago… A song whose lyrics were still taking shape, scratched out on scraps of paper. I learned that sometime that evening Zia told Macklemore he’d love to make a video for that track if the song ever evolved…
Here’s Macklemore, Ryan, and Zia asking for your support on Kickstarter…
And finally, here’s 3 behind the scenes videos showing some of the cooler shots…
IMHO, this is a great chronicle of the new era of making stuff in the world. Raw artistry, is put out into the world. Feedback and collaboration result. Fans and friends help support the making of this art. Great work gets made and shared, and the recipe of how it was all pulled off is given back to the world for consumption, edification, and repetition.
Onward & upward.
[And and overall, big ups to my Seattle homies. Congrats on a kick ass video AND thanks for sharing with us the evolution of the art.]
Thanks for working hard on getting in-depth posts about the process of these vids and the creators insights that are out there. It’s really important for visual, audio creatives to become a community and your blog is helping build that more and more. Even cooler that your keeping an eye on the locals!
Well these are shot beautifully, lyrics and concept (Shoes) not my cup of tea.
Artist seems real, just needs better lyrics.
For those of you who think honest opinions are trolls trolling, Trolls could say
those of you who can not comment honestly are simply blind followers of the masses and have no real opinion, you just post kindly so to be a part of something you can not create yourself.
Respect man. You must have considered the impact of anti-consumerist message of the music that seems to focus on people who may even be your clients? Hell, in some ways I guess this message is about images we make selling product and lifestyle. It’s interesting. Thanks for blogging it.
Looks like a really great and really long commercial.
The lyrics are very strong though. And the emotions are very strong too.
Can`t help it, looks somehow like its so sponsored… Or they are trying to get sponsored. I think I would do it too 😉
Would I make a product placement like that to expose my material to the world? Hell yeah!
That could be a new niche…
Kind regards, Nico
Nice progression, loved the music, the video, and the making of. Thanks for bringing some more cool, new, and inspirational material to our attention.
Also, in this age of digital goodness, and instant gratification, is a good reminder that work this good doesn’t happen from one day to the next, lots of work, love, and labor go in it.
Thanks!