Too often advertising is a lot about BIG. Especially automotive advertising. Big budgets, big gear, big egos. Big and boring. This latest Nissan commercial from TWBA Toronto, however, isn’t big in those traditional senses. Instead, it’s big on spirit, innovation, and effectiveness. Plus big points on photography/cinematography. Seriously great camera work. Enjoy the making of video here above, but be sure to click the ‘continue reading’ link below and enjoy the finished commercial after the jump…—
See more at SERproject.ca.
Thanks for the tip Allan!
So dope.
really dope!!
Really cool stuff .. A big thank you for doing these 'Behind the Scenes' videos. It is fantastic to see *how* your shoots are done!
I loved the beginning of the song where the guitar "shifted gears!" LOL
Peter
I like some of the shots were composed to look as if they were a real car LOL.
Amazing! Thank you for posting this Chase! the RC helicopter rig looks amazing, have you thought up a new way to use it yet? haha
Best,
Will
It’d be awesome for aerials weddings, if not for the “flying chainsaw” part.