If you’re like me, you probably use your iphone/android/whatever phone camera as a visual journal. Certainly I shoot creative photos with it, but I’m also constantly generating snapshots of things I like, patterns, ideas, magazine covers, ads, and other stuff that act as inspiration or reminders for me to check out something in greater detail later when I’ve got more time.
Well, Google’s new-ish app “Google Goggles” capitalizes on this. Snap a photo, do a search with that photo as the input, and get results. I’m only just starting to play with it, but Google claims that in addition to text the app recognizes landmarks, books, wine, artwork, logos and more.
And, since I shoot a lot of advertising imagery, what really got my attention was when they recently announced advertising partnership “tests” with Disney, Buick, Delta, T-Mobile and Diageo. Use the app to snap a photo of certain enabled print adverts in a magazine, billboard, or whatever–hit “go”– and you’re suddenly immersed in a rich media experience with results galore to explore.
If this is the case, how soon will it be that all your images will be recognizable by visual search rather than simply the Google Goggle enabled campaigns, or the metadata attached to the image. Or even cooler, when your un-tagged images have been sniffed and are returned in search based on their pixel content. Will a search for “Toyota” soon return this image of mine, will a search for “diabetes” return this one, or perhaps even a search for “women’s underwear” might soon return even this one? I’m banking that it won’t be long.
I think my mind just exploded.
A couple videos about how Google Goggles works, plus a link to download the apps and find out more after the jump. Hit ‘continue reading’ below.
This vid is the original one about the basic functionality
This vid is the one that really got my attention, where Google announces it broadened effectiveness in partnerships with a handful of print advertisers.
Get the Google Goggles app for iPhone, Android, and find out more here.
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Cool, and I think Digimarc Discover is a great tool also,
https://www.digimarc.com/discover/
Thats amazing!!
Pretty interesting developments indeed.
This is unrelated, but as I clicked through to your photo links from your blog post, I was reminded how much I dislike livebooks sites, and how painfully slow and annoying they are. Also, why on earth after making one click to your photo do I have to hit the back button like seven times to actually get back to the blog post. I know I’m not the target for your site, I come to your blog frequently, but never to your website. I quickly grow impatient waiting for photos to load there. I don’t even have a website yet, but I know for sure I don’t want anything remotely like a livebooks one. Just thought I should give some feedback on that. I imagine art directors or photo buyers or whomever your site is targeted toward likely have a shorter attention span for such things than I do.
Brian