Are the fees or prices you’re charging for your creative services too low? I bet they are.
Try doubling the money. You have to deliver the goods, of course, but that’s true in any work. Chances are that the clients you ditched needed ditching, the clients you carry forward and the new clients you land will pay those fees happily and will better understand the value you bring.
And I’m guessing you’ll be happier and much better off in the long run.
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(via Mark Anderson/Andertoons.com)
This is so funny Chase! I’m just starting my business and pricing is an imortant topic for me. I thought about it a lot. Even though i’m planning to dive more in the editorial and commercial world in the future, i decided shooting weddings first. I charged low for my first one to build a portfolio. It went fantastic! The couple was amazing and i was able to shoot some killer images. A few days ago i was booked by a friend of that bride and i charged her 3.5 times as much as i charged for the first wedding. And this bride knew what i charged for the wedding of her friend.
Very interesting viewpoint, not the first thing you’d think about but I guess you’re right. I remember from your interview I think with Zack Arias, you or him said: “Either do it for free, or for the full price.” That sorta boils down to the same I think. Thanks for sharing this, I’ll keep it in mind!
I believe I’m at this crossroads as well… When you’re own clients ask you “Why so cheap?” I guess it is a sign lol.
Well it is a subjective thing, you simply cant say I am doubling, without justifying the service.
I prefer to work less for more, not more for less. And I DON’T mean to be lazy, but A lot of people think they can compete with the Wal Mart model of selling a lot of things cheap. And like Wal Mart they end up with a very mediocre product.
amen to that.