Background Story. This image was a part of a global campaign — print, OOH and digital - for Naked Juice in 2011. This image was one image in a series of 6 ads where the goal was to achieve what we were calling "the Naked Lens" — a superwarm, hard backlit look, complete with lens flare and jeweled tones throughout the image. While it might be an overused look these days — lens flares hadn't... read more ›
1.6K reads
Aug
05
Feb
01
Back in December I did a post on How to Surf the World's Biggest Wave about Garrett McNamara's amazing feat in Nazare, Portugal. In May 2012 McNamara surfed a 78-foot monster into the record books and the video went viral. Some people might have kicked back and pursued some couch surfing after that type of achievement. But not McNamara. Just 2 days ago he did it again. And this wave was almost 3 stories bigger... read more ›
583 reads
Dec
07
Surf fans have likely already seen the video of Garrett McNamara, a 44-year-old Hawaii native, breaking the Guinness World Record for largest wave every ridden. Caught in Nazare, Portugal, the wave was measured by an independent panel of experts at a jaw-dropping 78 feet. Apparently McNamara almost missed out on this wave because he was so exhausted from the previous day of riding waves that, according to the professional surfer, "were a little... read more ›
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