I really enjoy the integration of live-action and motion design production. Turns out that my good friend Will Hyde–the ECD over at Superfad and all around super-talented guy with whom I co-directed a music video a while back (not near as supercool as this stuff here…but fun nonetheless)–has really outdone himself in the latest Sony campaign called “Eye Candy”. Great little behind-the-scenes piece here showing the amazing work of Will and his Superfad crew on the Phantom HD cinema camera at 1000 frames per second. I realize we don’t all have these means, but it’s to fantasize about what’s possible
See the 2 minute finished piece after the jump…pretty amazing when you can create. Great imaginations + budget + tools + vision = tasty bits like this. I’m both inspired and exhausted just watching it.
Props to the team. Credits: Client: Sony Electronics. Video Program Manager: Lisa Gonzalez. Agency: chickINchair Productions Executive Producer: Kim Tierney. Live Action Production Company: Superfad. Director: Will Hyde. Director of Photography: Martin Ahlgren. Production Designer: Jason Puccinelli Wardrobe Design/Stylist: Heidi Meek
Make Up: Bryin Smoot. Line Producer: Scott Ludden. Design & Animation: Superfad. Executive Creative Director: Will Hyde. Creative Director: Carlos Stevens. CGI/VFX Director: Dade Orgeron. 3D Artists: Tom Oakerson, Phiphat Pinyosophon, Andrew Butterworth, Yas Koyama. Alex O’Donnell, Dimitri Luedemann, Billy Maloney. Compositors: Tom Oakerson, Paulo Dias, Loren Judah, Dorian West, Sohee Sohn,. John Stanch, Soyoun Lee, Dimitri Luedemann, David Holm. Editor: Ryan Haug. Flame Artist: Andy Davis. Head of Production: Chris Volckmann. Executive Producer: Rob Sanborn. Music: Matt Hutchinson
so sick
Wicked wicked wicked
Surreal indeed… I don’t even want to think about what this costs! Although I’m sure it’s worth every penny…
The only words for that are amazing and inspiring. Thanks for the quality post as always Chase.
Love it!