People write in regularly, daily, asking how to “make it” as a photographer.
For one–respectfully–I’ve never had the vision to be able to jot down my life’s work in recipe format in an email. If I could summarize it in a few sentences, I certainly would have done that blog post a long time ago.
For two, I read a great piece today written by a Court Crandall of the Los Angeles agency, Ground Zero, that comes as close to answering the question as I’ve ever read. And it’s also about how to “make it” at damn near anything – photographer, filmmaker, agency guy, whatever. Here’s an excerpt:
…[Noah]Clark interviewed to be my assistant a couple weeks before he was scheduled to graduate from the University of Southern California. Unlike the other finalist for the job, an attractive woman the rest of the creative department was imploring me to hire, Noah was more “boy band”: spiked hair, fresh face, jeans that were more fancy than a guy needs to own. But there was something about him that reminded me of myself. And it wasn’t the hair. He was just so damn eager to be in the business. There was no pretense, no attitude or entitlement. All he wanted to do was work hard, learn and help.
So I hired him, spelling out very clearly that the chances of his growing into an art director position with us were similar to the word at the end of our agency name: “Zero.” He nodded along and said he understood. Then he set about completing every task asked of him to the highest standard possible. Between doing all the so-called “grunt” work, Noah grabbed every creative brief he found lying around the office and looked for ways to help out with layouts, taglines, new business presentations, etcetera. He never asked to be promoted. He never bitched about his day-to-day responsibilities or acted like anything was beneath him. Which is why when a junior art director position opened, I decided it was time to do what a guy named Peter Seronick did for me years before: Give him a chance. So I gave the kid who was Ground Zero the opportunity to join our creative department over all the guys and girls who simply wanted to work for Ground Zero. [Click the ‘continue reading’ link below…]
In the four years that followed, Noah turned into an award-winning art director who did the kind of work students at VCU and Art Center now point to and say, “Someday.” But that wasn’t what made him special. The longer you do this job, the more you find that doing good work is the price of entry and it’s all the other stuff that separates the folks you really like from the ones you can’t live without (my emphasis, cj).
In 15 years of owning Ground Zero, there haven’t been many folks who regularly beat me to the office in the morning. Noah was one of them. It should also be noted that he was often the last to leave at night, if he left. I don’t say this to glamorize long hours or a sweatshop mentality, but to point out that he typically wasn’t burning the midnight oil or the pre-dawn oil to better his portfolio, but to make a presentation look a little better, work on the agency new business materials or polish an ad that was still a little too rough around the edges for his liking. This kind of dedication earned him the moniker “The Cleaner” from Laura Eastman, our head of account services. Like Harvey Keitel in Pulp Fiction, Noah was the guy who fixed things, no matter how screwed up they might have been when someone dumped them in his lap. When another art director left on vacation, Noah picked up the slack. When another team dropped the meat in the dirt, he picked up the pieces…
If you’ve gotten this far, then you either have character, want character, or you are one. As such, I strongly recommend you read the full piece here, and get some insight into becoming–or surrounding yourself–with “Players of Character”. I honestly can’t say enough about how valuable such a trait truly is…