Pricing creative work if an art onto itself. Should you charge hourly or by the project? Are you pricing yourself out of desperation or with profit in mind?
To help with some of these questions, I wanted to share a few lessons from a class taught by Ilise Benun on understanding what you’re worth, the science of pricing, and four pricing strategies you can use right now.
Ilise has built a career advising the independently employed. She has authored 7 guidebooks for creative entrepreneurs and runs the popular online freelance resource, The Marketing Mentor. Ilise is her today to teach you how to land clients who value your services and stop the self-defeating cycle of taking whatever comes along. Also in this episode:
- The myths of the “starving artist” + non-traditional paths aren’t “real jobs”
- Negative money mindset that asking for what you want is greedy or selfish
- Imposter syndrome
This episode is critical listening, and only scratches the surface of what Ilise covers in her class. If you’re trying to make money from what you create, be sure to check out her class on CreativeLive.
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This podcast is brought to you by CreativeLive. CreativeLive is the world’s largest hub for online creative education in photo/video, art/design, music/audio, craft/maker, money/life and the ability to make a living in any of those disciplines. They are high quality, highly curated classes taught by the world’s top experts — Pulitzer, Oscar, Grammy Award winners, New York Times best selling authors and the best entrepreneurs of our times.