“If I’m going to be in this industry, I’m going to want to be the best at it. And yet I couldn’t guarantee is that I was going to be the most talented in this business. But one thing I could guarantee is that I was going to work harder than anyone else.” -David Droga, Founder of droga5 Agency
Creative talent has always been a wispy thing, although you may know exactly where you fit in along the ‘talented’ spectrum. If you’ve got “it”, then–of course–enjoy sleeping in and waiving your magic wand. Seriously. I’m jealous as hell.
If, on the other hand, you’re like the rest of us and unsure if your talent alone is enough, don’t bet on it. My suggestion is to work your ass off. That way, whatever talent you’ve got under the hood will be amplified and you’ll at least have a well-earned chance at success. Hard work is where the rubber meets the road.
The video snipit from where I snatched the above quote, plus a couple of other tasty streaming bits from Droga and friends over at Black Bag, Diary of a Creative Director.