Two short films. Two amazing people I’d love for you to meet.
1. Soren. You know TV’s reality drama “The Deadliest Catch” about the world’s most dangerous profession. Well Soren Sorenson has lived that hardcore commercial fisherman’s life for 50 years, and he’s lived it without an ounce of bravado or showmanship, despite his record-breaking catches and the fact that 6 of his boats have ended up on the bottom of the ocean. Now at 72 years old, you can bet he’s seen a lot of change in his life.
2. Krishna. As the world “goes green” most of us are doing our part by finding recycling bins and seeking cars with better gas mileage. Krishna Nadella has taken on a bigger mission. Having emigrated from India to the US at 23 years old, and with inspiration from his grandmother’s primitive recycling efforts back home, he has set out to completely redefine what it means to recycle plastic–and it’s working. By intercepting millions of pounds of “trash” from our landfills and making plastics infinitely recyclable, he’s poised to change the world. By licensing a patent from a US University, and putting it to use for us all, he is one of the most innovative minds I’ve ever met.
Both these 4 minute documentaries are shorts in film series I’ve been commissioned to create for Russell Investments. I’m exploring topics… like Innovation and Change, as seen in these videos, but also ideas around Risk, Planning, and beyond. The rest of the films can be found here. Please check them out. My goal has been to make this series insightful and beautiful. I’d love to hear your thoughts below if any of this strikes a chord.