<<UPDATE: Damn good fortune that you are reading this, because Gary V is on chasejarvisLIVE this Tuedsay Dec 3. You can participate in the live show too – get your questions asked, etc – by tuning in from wherever in the world you might be. For free. We’ll go deep. Details here.>>
In preparation for Gary Vaynerchuk’s upcoming appearance on #cjLIVE on December 3rd (here’s the details), I was lucky enough to get an advance copy of his latest book Jab Jab Jab, Right Hook …which I promptly devoured DE-VOW-RDD! in a single cross-country flight last week
Three things you should know:
1. This book is for real. I’ve read 100 of these sorts of books by all the top people. This book kept my attention for 4 hours straight specifically because there are real, actionable steps in there about how to better tell your story (about your photography, your art, your business) in a noisy social world. It used to be that the internet was a freeforall for us artists. There was less noise. Now everyone and their mother has their stuff online – which is great – but it makes it harder to get noticed. This book will help you cut thru that noise.
2. JJJRH is laid out the most approachable way imaginable. I slog my way through books that talk about brand and business — stuff I need to know about — but it’s normally so damn dry. What I’ve come to love about Gary, and this book in particular is it is written for hustlers, by a hustler—people who are passionate about their work and making their way in the world. I didn’t go to business school. I’m an artist for godssake. So the critical reading I do that provides reminders about how to stand out from a crowd had better be approachable or I’ll drop that book faster that you can spell Gary V’s last name. The skills that it took to “make it” 10 years ago are different than the skills it takes to “make it” today. JJJRH delivers in a way that makes sense. It’s hands on, no BS, in terms that matter to you.
3. Let’s be clear…Gary is a f*cking maniac in the best of all ways and this book reflects not only his maniacal, hilarious side, but the side that understands creativity and gives you the medicine with the candy. There are real, important, career/direction changing nuggets in these pages. The upcoming episode of #cjLIVE featuring Gary (in between appearances on the Today Show and Ellen and all that other high falutin’ shiznit – he’s coming to Seattle to be with you and me)—as his only “book tour” stop in Seattle. I’ve wanted him on the show for years because in part he represents the future. He represents people like you and me who weren’t “supposed” to be contenders, who weren’t “supposed” to make it on paper…but are on the eve of making our dreams come true. JJJRH is not about boxing or hurting your buyers. Simply put (form the book) “There is no sale without the story; no knockout without the setup.” Define the knockout how you will. It can a sale, a follow, a retweet. But the story leads. The story compels the desired action. And in this noisy, noisy world, getting your story heard above the din is not something you want to leave to dumb luck. This book is a great setup for your next chapter as a creative.