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cameras | lenses | camera support | grip | lighting + modifiers | still accessories
video accessories | audio | broadcast equipment | computers + tech | bags + cases
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Nikon 14-24mm f/2.8G ED AF-S
The Nikon 14-24 is the widest of our three most heavily used lenses. It’s fantastic.

Head to Adorama for the full specs.

Head to BorrowLenses.com to rent it.


Nikon 16mm f/2.8D
We love to use the Nikon16mm 2.8 lens for fast moving SLR video shots because almost everything is in focus with this lens.

Head to Adorama for the full specs.

Head to BorrowLenses.com to rent it.


Nikon 18-200mm f/3.5-5.6G ED AF-S VRII
The Nikon AF-S DX NIKKOR 18-200mm f/3.5-5.6G ED VRII Zoom Lens is a great one-lens solution for DX-format D-SLRs. This is our lens of choice when we’re doing some walk around shooting with the D7000.

Head to Adorama for the full specs.

Head to BorrowLenses.com to rent it.


Nikon 24mm f/1.4G ED AF-S
The Nikon 24 1.4 is an incredible wide angle lens with fantastic optics and speed. Shooting in low light, shallow depth of field, or racking focus on video, this lens excels.

Head to Adorama for the full specs.

Head to BorrowLenses.com to rent it.


Nikon 24-70mm f/2.8G ED AF-S
The Nikon 24-70 2.8 is our most heavily used lens. Fast, reliable, crisp, and right in the middle of the zoom range, if we had to have only 1 lens, this would be it.

Head to Adorama for the full specs.

Head to BorrowLenses.com to rent it.


Nikon 35mm f/1.4G ED AF-S
The Nikon 35 1.4 is an incredible wide angle lens with fantastic optics and speed. Shooting in low light, shallow depth of field, or racking focus on video, this lens excels.

Head to Adorama for the full specs.

Head to BorrowLenses.com to rent it.


Nikon 50mm f/1.8D
You can’t pocket a D3s, but this 50 1.8 will get you closer than any other piece of glass. This is the best deal we’ve found in Nikon lenses. It’s fast, sharp and compact and goes for less than $125.

Head to Adorama for the full specs.

Head to BorrowLenses.com to rent it.


Nikon 70-200mm f/2.8G ED AF-S VRII
This is our third 70-200 2.8 lens from Nikon and they just keep getting better. It’s fast and crisp, and the new VR system makes shooting in low light incredibly easy.

Head to Adorama for the full specs.

Head to BorrowLenses.com to rent it.


Nikon 85mm f/2.8D PC-E Micro
We’ve been shooting with this Nikon 85mm tilt/shift lens for years, and it still astounds. You’ll see a lot of tilt/shift effects added in post, but you just can’t fake the real thing.

Head to Adorama for the full specs.

Head to BorrowLenses.com to rent it.


Nikon 85mm f/1.4G AF-S
The Nikon 85 1.4 is an incredible street, sports, and portrait lens. So fast, so sharp. It also can’t be beat as a long lens for shooting cinematic looking video on a DSLR.

Head to Adorama for the full specs.

Head to BorrowLenses.com to rent it.


Nikon TC-20E III 2x Teleconverter
Add 2x focal length to your lens, lose 2 stops of aperture. Fair trade if you’ve got enough light to work with. If you’re packing your own gear, this is a fantastic way to get super zoom lengths without carrying ridiculously large lenses.

Head to Adorama for the full specs.

Head to BorrowLenses.com to rent it.


Olympus 12mm f2.0
This retro stylish wide angle lens is lightning fast and completes the E-P3 package when shooting in the streets or in low light.

Head to Adorama for the full specs.

Head to BorrowLenses.com to rent it.


Olympus 40-150mm f4-5.6
The 2x crop factor on micro 4/3 cameras make this lens an effective 80-300. It’s fast focusing and great for portraiture or getting closer to the action.

Head to Adorama for the full specs.

Head to BorrowLenses.com to rent it.


Olympus 75-300mm f4.8-6.7 II
The 2x crop factor on micro 4/3 cameras make this lens an effective 150-600. Yup, you read that right. Now that’s a long lens in a small package.

Head to Adorama for the full specs.


Olympus 17mm f2.8
This pancake lens makes the Pen E-P3 camera a small as possible. The lens is fast, sharp, and super low profile.

Head to Adorama for the full specs.

Head to BorrowLenses.com to rent it.


Hasselblad 35mm f/3.5 HC
The Wide Angle 35mm f/3.5 HC Auto Focus Lens offers outstanding corner-to-corner sharpness, low dispersion glass, even illumination, and features an advanced optical design with rear focus mechanism to ensure high performance even at the close focusing range.

Head to Adorama for the full specs.

Head to BorrowLenses.com to rent it.


Hasselblad 50-110mm f/3.5-4.5 HC
The Hasselblad 50-110mm f/3.5-4.5 HC AF Lens has a zoom range from wide-angle to short telephoto. This lens boasts exceptionally high image quality at all focal length settings, whether shooting film or digital, and is comparable with corresponding fixed focal length lenses. It’s our most heavily used lens for the Hasselblad.

Head to Adorama for the full specs.


Hasselblad 80mm f/2.8 HC
The Hasselblad 80mm f/2.8 is the standard lens for the H system. The high-performance design ensures great color correction, a flat image plane, and low distortion. The wide aperture facilitates photography in poor light and provides a bright viewfinder image. A lens suited for almost any task in general photography.

Head to Adorama for the full specs.

Head to BorrowLenses.com to rent it.


Hasselblad 150mm f/3.2 HC
An ideal portrait lens, providing the ideal perspective for head and shoulder portraits, or other areas such landscape photography. The Hasselblad HC 150mm f/3.2’s focal length offers a moderate, but clearly visible, telephoto effect and the shallow depth-of-field can be used to set distracting backgrounds off-focus. Features internal focus mechanism, fast AF, and is ideal for lower light conditions.

Head to Adorama for the full specs.


cameras | lenses | camera support | grip | lighting + modifiers | still accessories
video accessories | audio | broadcast equipment | computers + tech | bags + cases

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