VERY stoked to finally share some of my latest commercial director work that’s playing all over your TV’s here in the USA. It’s the new 30 second broadcast TV spot for that great outdoor brand, REI.
Remember all these posts back in March, chronicling the day by day shooting of a video-and-print campaign-all-in-one shoot?…working through some curveball weather challenges? Well, this spot here is one of the fruits of that labor.
As you can see, our patience persevered on the weather. Huge thanks to the entire cast & crew that worked so hard to pull this off. I’m humbly grateful. A massive team effort, with a ton of sweat and laughs, waaaay up at 12,000 feet. And you might even recognize the fresh bed of music we licensed…thanks to our talented compadres from We Are Augustines.
Lemme know what you think of the spot [update: and of course feel free to ask any questions…] and stand by for a behind-the-scenes RAW video coming soon that’ll highlight how we snagged the the most important shots using cranes, jibs, steadicams, and a very special helicopter.
This commercial is in heavy rotation on my Hulu. How cool. 🙂
Cool! When I saw that on TV I thought, “I wonder if that’s the one Chase did in Telluride with all the weather problems?” Turned out great.
Nice images, angles and tunes. Quality TV ads show respect to the viewer.
Chase,
I love your work, but at the risk of being called a troll, this probably isn’t my favorite. The quality of the photography is gorgeous, but the speed of the cuts really put me off. It cut so quickly, jumping back and forth over the 180 line that I actually had to look away from the video because it made me a little ill. I’m a little shocked to say this because, in addition to being a photographer I’m a write in Hollywood and no stranger to quick, MTV style editing. But in this case, it was too quick and disjointed for me to stick with. I apologize if the critique is unwelcome — I am a huge fan of your work and a faithful follower of your blog.
Best Regards,
Brian
Got any stills to show us?